The P'unk Avenue brand is especially meaningful because the company takes its name from its location in what some might consider the heart of South Philadelphia. Passyunk Ave. runs diagonally across the city, cutting through the checkerboard grid of the map.
We decided to use that at the heart of our brand, along with the softly rounded corners on the decidedly bold lettering.
This system was also designed to change depending on the orientation of the space it was placed in, so we created an assortment of different versions that all share the same flavor.
Designed in 2013.