Good Company helps accelerate the growth of early-stage companies that generate profit and have a positive social impact. It's where purpose meets profit, but not for the sake of just making a lot of money. They recognize the reality of the business requires making a profit in order to do the most good.
This identity system came after phone interviews with stakeholders, graduates, business owners, and others in the same space. It needed to convey a modern sensibility while maintaining the sort of rigor it takes to get through the program.
Designed in 2013.